Top 5 Social Apps in Belarus Q3 2023: Unified Platform Performance

In Q3 2023, the top social apps in Belarus displayed diverse performance metrics across weekly downloads, revenue, and active users. Here’s a detailed look at how TikTok, Instagram, Threads, Likee - Short Video Community, and VK: music, video, messenger performed.

TikTok from TikTok Pte. Ltd. saw a consistent weekly revenue, peaking at around $33K in the final week of September. Weekly downloads fluctuated, reaching a high of approximately 28K in late June but dipping to around 22K by the end of September. Active users remained relatively stable, ranging from 1.6M to 1.7M throughout the quarter.

Instagram from Instagram experienced a notable increase in weekly revenue, peaking at $2K in early August. Weekly downloads were relatively steady, fluctuating between 15K to 19K. Active users hovered around the 1.8M mark, with minor fluctuations.

Threads, also from Instagram, showed a significant drop in weekly downloads from 80K in early July to about 7K by the end of September. Active users followed a similar trend, initially peaking at 75K but declining to around 64K towards the end of the quarter.

Likee - Short Video Community from Likeme Pte. Ltd. maintained a steady weekly revenue, peaking at $234 in mid-August. Weekly downloads were stable, averaging around 9K to 10K. Active users showed slight fluctuations, ranging from 83K to 100K.

VK: music, video, messenger from VK.com saw its weekly revenue peak at about $4.8K in mid-August. Weekly downloads were consistent, hovering around 10K. Active users exhibited a slight decline from 1.6M to approximately 1.5M by the end of September.

For more detailed insights and data, visit Sensor Tower.